The campaign offered the company’s clients the opportunity to return small, used electronic products in any condition to about 500 stores throughout Israel. In return, the customers received a substantial reduction on the purchase of new products.

The used products, including the smallest and simplest, were donated to Meir Panim which in turn made them fit for use and gave them to needy families. This joint campaign will be expanded in the future to include large electronic products such as refrigerators, air conditioners and more.