In the course of the project, products were collected from stores in the chain’s malls: The Arim Mall in Kfar Saba, Orot Mall in Or-Akiva, Rehovot Mall, Central Mall in Jerusalem and in Huzot Alonim. The donations were transferred to the pediatric oncology wards in the Meir Hospital in Kfar Saba, Kaplan Hospital in Rehovot, Hadassah Ein Kerem in Jerusalem and Hillel Jaffe in Hadera. In addition, various products were distributed to the needy and disadvantaged by means of the Power of Giving organization.
The organizers on behalf of the Amot Company and mall managers issued the following statement: “This project succeeded in encouraging people to contribute to the community, and many business owners in the malls rallied to help this important campaign.”