In the days prior to Rosh Hashana, Meir Panim staff and volunteers across Israel hand-delivered close to 2,500 food cards to those in need. The cards are pre-loaded with 250 shekels (approximately $72) and can be used at major Israeli supermarket chains to purchase food and household items. The cards grant families the dignity and flexibility to customize their purchases.

“The food cards change the way many of Israel’s neediest families celebrate Rosh Hashana,” said David Roth, president of American Friends of Meir Panim. “We realize that each family has different needs and preferences. So we worked with supermarket chains to offer pre-paid food cards that can be cashed in for goods. These cards allow our impoverished neighbors to buy the products they want and need for the holidays, giving them the opportunity to make their celebrations special and joyful.”

Other Meir Panim holiday activities included celebrations for the children in Meir Panim’s After-School Youth Clubs and their families. In addition, over 1,000 packages, containing fresh produce, eggs, fish, meat and wine, were distributed to the less fortunate, bringing joy and hope for the New Year.

Many thanks to all those who contributed to the Rosh Hashana campaign.