Each card is worth 250 NIS or $72, and can be used to purchase holiday items such as challah, chicken and vegetables, as well as basic household items.

“What makes this program wonderful is the use of the cards, which allow needy families to go to the store and buy groceries just like everyone else, with no harm to their self-respect,” said David Roth, President of American Friends of Meir Panim.

In the weeks leading up to Rosh Hashana, Meir Panim launched a major campaign to encourage the public to donate funds for the holiday food cards, which were distributed to 50 different municipalities and welfare departments of the Absorption Ministry.

In order to ensure that the message reached as many eyes and ears as possible, Meir Panim launched a campaign that made use of television, radio, newspapers and social media.

Through the tremendous efforts of Meir Panim staff and volunteers, and thanks to your dedication and generosity, over 5,000 food cards were distributed to Israel’s neediest families, children, soldiers and Holocaust survivors.

In addition, over 1,000 packages, containing fresh produce, eggs, fish, meat and wine, were distributed to the less fortunate, bringing joy and hope to the new year.

And in the Free Restaurants across the country, over 500 diners enjoyed holiday meals, served with a smile by Meir Panim volunteers.

Many thanks to all those who contributed to the Rosh Hashana campaign.