The kick-off soiree which was launched by Renatt Brodsky, AFMP Project Director, marked a renewed effort to educate young professionals living in New York about the poor economy in Israel and steps they can take to make a difference in the battle against poverty.

Over 300 Manhattanites between the ages of 25 to 40 attended the event in downtown NYC to mingle, schmooze and learn about the poverty crisis in Israel and how they can help through Meir Panim’s relief centers.
Included in the $25 ticket price was food and dessert donated by Fresko, cupcakes donated from My Favorite Dessert, a raffle ticket for dinner at Prime Ko, and a goody bag with donated products from Kiss My Face. Moshe David Catering donated the lucite décor and Boomset.com was responsible for the speedy IPAD registration check-in.

Chairman of AFMP, Michael Fromm was the key speaker of the evening and addressed the topic of how the use of technology, particularly social networking is changing the face of philanthropy and social activism. He discussed that through platforms such as facebook, text-messaging and email, non-profits are able to market the message more cost-effectively with more dollars available to carry out their important missions. Lastly, he told young professionals in Manhattan why they should choose to get involved with Meir Panim. His answer was simple: “I like what it does, I like how it does what it does, and I really like the people who do what they do to make this organization a leader among Israeli relief agencies.”

The success of the event resulted from nearly 40 host committee members who each marketed the soiree to their network of friends and family through facebook and email. One young professional said, “This is by far the best charity event I have been to in months! There is a great vibe of people here tonight–I can’t wait to get involved as a volunteer and learn more about Meir Panim!”